It happens… Sometimes the AMS solution you currently have falls short in empowering your professional administrators to manage your membership, and not your members. Fortunately, if you’ve come to this realization, you’ve already taken your first positive step toward availing your association of this bump in the road – you’ve concluded that you’re not going to allow your administrators and members to languish in a system that doesn’t meet their needs.
Despite your best efforts, sometimes things just don’t work out with the AMS provider you’ve chosen. For whatever reason, their member management solution just isn’t cutting it or allowing your association to realize its goals. Fortunately, there’s no shortage of AMS providers. Somewhere out there is the right solution and provider for you – that will make your efforts more efficient and simpler.
Nothing ever stays the same. Things change because that’s the only way they can be improve. Progress demands change. With anything, as we identify issues, we fix them – as new technology becomes available, we implement it. Staying the same would require us to allow issues to continue and to ignore technological advances. That’s obviously not going to happen – nor should it.
This is an important question and one that you may want to think about posing when interviewing prospective AMS providers. There are many motivations you will most likely have for making the decision to invest in an association management system, but the reasons that govern them all is to improve your efficiency and make life easier. So, the solution you choose has to accomplish these initiatives or, the reality is, it will only serve as deadweight.
When you invest in and implement an association management system, you absolutely should expect to be able to live inside that system indefinitely – or, at the very least, for a long, long time. However, as justified as you are in feeling that you are entitled to a solution that solves your current needs and grows with you, that is not always how it turns out. Despite the time you spent researching a solution that fits and the effort put in to transition to the system, sometimes it just doesn’t work out.
Your association has a strong presence on the applicable social media platforms, you’re frequently drawing the right people to your website, the content you are presenting is concise and accurate, and everything you are doing is positively convincing prospects that they want to become full-fledged, card-carrying members. However, despite all of the things you are doing right to convert, something is tripping people up at the eleventh hour.
Events are an awesome and fun way to strengthen your association’s community. Putting faces to names allows members to feel much more connected to association representatives as well as other members. However, if the registration process for attending the event is convoluted for prospective attendees, I can all but guarantee that your attendance will not be at the level you would prefer.
With the right association management system, your organization has the ability to create an incredible online community for your industry or business sector. An AMS establishes a virtual location where people of like professional backgrounds and interests can come to interact and consume a variety of resources.
Your association management system can provide members with value in different forms. The sky is the limit on the type of resources you are able to house on your AMS. Educational content may be among some of the best resources you can make available to your members. Whether it is plain text or video content, e-learning can be extremely beneficial to those who make up your online community.
One of the greatest features of a comprehensive AMS, is its ability to put administrators in the driver’s seat of their membership. As your association grows, the number of members can become too much for administrators to manage in a meaningful way. Or, at the very least, they may not be able to manage members efficiently.