When you invest in and implement an association management system, you absolutely should expect to be able to live inside that system indefinitely – or, at the very least, for a long, long time. However, as justified as you are in feeling that you are entitled to a solution that solves your current needs and grows with you, that is not always how it turns out. Despite the time you spent researching a solution that fits and the effort put in to transition to the system, sometimes it just doesn’t work out.
Your association has a strong presence on the applicable social media platforms, you’re frequently drawing the right people to your website, the content you are presenting is concise and accurate, and everything you are doing is positively convincing prospects that they want to become full-fledged, card-carrying members. However, despite all of the things you are doing right to convert, something is tripping people up at the eleventh hour. This stumbling block could be the way your association requires interested parties to pay registration fees. If the payment process is too restrictive or unduly clunky and confusing, the prospect can be scared off. Once that happens, there can be no redemption. This final step to membership (signing up) must almost happen unconsciously or the prospect will be lost for good.
Events are an awesome and fun way to strengthen your association’s community. Putting faces to names allows members to feel much more connected to association representatives as well as other members. However, if the registration process for attending the event is convoluted for prospective attendees, I can all but guarantee that your attendance will not be at the level you would prefer.
With the right association management system, your organization has the ability to create an incredible online community for your industry or business sector. An AMS establishes a virtual location where people of like professional backgrounds and interests can come to interact and consume a variety of resources.
Your association management system can provide members with value in different forms. The sky is the limit on the type of resources you are able to house on your AMS. Educational content may be among some of the best resources you can make available to your members. Whether it is plain text or video content, e-learning can be extremely beneficial to those who make up your online community.
One of the greatest features of a comprehensive AMS, is its ability to put administrators in the driver’s seat of their membership. As your association grows, the number of members can become too much for administrators to manage in a meaningful way. Or, at the very least, they may not be able to manage members efficiently.
There’s no doubt – a comprehensive and customized membership management system is one of, if not the most empowering and substantial tools your association can employ. It’s undeniable how much ease an AMS can introduce into your association (both for administrators and members). However, powerful though it may be, your association management system will not be optimized if your membership isn’t continually growing. And, in order for it to grow, prospective members need to be able to find your community. So, how best to draw in those potential additions to your association?
Keeping existing members and drawing in new ones is very important in maintaining a healthy and thriving association community. You’ll need to routinely provide current members with valuable content and resources, while connecting with prospective members to endear your association’s value proposition to them. Managing these interactions can be confusing to track, cumbersome to action and time consuming. Not to mention, ineffective. That is, if they are being conducted manually.
Providing Educational Value Through Your AMS
Your AMS can’t be a universal solution for your membership. It cannot be their be-all end-all – nothing can. Sometimes, members will have to go somewhere else to find answers to their questions. However, your association management system can address many of your members’ needs. Whatever you can keep your members in the AMS ecosystem for (instead of going elsewhere), you certainly should. The stickier you can make your membership management software, the greater the buy-in from members. The more needs your association can service, the more positive the perception of your value proposition. Members will feel that their dues are going a long way.
Connect All of Your Programs with Your Association Data
To run our organizations, we need to implement a bevy of solutions. Unfortunately, when it comes to process software, there is no “one size fits all” or “one-stop shop”. To add insult to injury, associations can have a large amount of data and information coming into their association management system – all of it needing to be divvied into the proper standalone software to be processed in a variety of ways (whether it be for accounting, operations, or resource management purposes).