Allow members to self-service their own profile
The administration of an association is no small task. Doing it well requires diligence, commitment, patience and sharply focused attention to detail. However, even with a hall of fame roster of administrators, as your membership grows, even they will become overwhelmed by the incredible volume of effort required to effectively service members.
Easy Member Interactions with an AMS
Nothing is more important to the health of an association than an open line of communication between administrators and members (and vice versa). Your association needs to reduce the barriers to application, provide value, orchestrate meaningful initiatives and events, and implement an AMS that provides a great user experience. However, while these efforts are absolutely imperative, they will all be for not if they are not supported by thorough and ongoing communication.
House Association Content and Resources with an AMS
An AMS is the best platform for inventorying content and resources specific to your association. Through a member management system, both administrators and members can easily upload manuals, practices, policies, schematics, or any type of documentation resource. Once on the system, they can then be accessed, downloaded, shared and / or referenced with just a couple of clicks.
Easily Facilitate Association Events with Member Management Software
Build an online community for your association membership via an AMS is critical to the success of your organization. We can’t always get association members together in person. So, building an identity for your association online that members feel a connection to is required. However, every so often, your association will get the opportunity to offer an in-person event to its membership. These events are critical opportunities to create deeper more significant relationships with members and to stimulate further buy-in to the association. These moments must be seized to ensure the continual growth and well-being of the association.
Track Members’ Professional Development Via Your AMS
Knowing your members’ credentials at a moment’s notice can be extremely advantageous from an association’s perspective. It goes without saying that association administrators must understand a prospective member’s competencies and expertise, to evaluate whether they meet prerequisites for acceptance into the association (should your organization have acceptance criteria in place). However, to continue strengthening a member’s relationship with the association (so they see the value in maintaining their membership), administrators need to be able to follow their professional development progress. With a membership management system, your association can stay up to date on each member’s training and certifications.
No More Cheques in the Mail with an AMS
Nothing seems more archaic in the business world than unnecessary paper processes. This digital age is not something new. It wasn’t just yesterday that almost every paper process could be replaced and made more efficient with computer software or online.
3 Tips for Growing Your Membership
Every association’s goal is to continually grow their membership. At times, it may feel like growth has slowed down or stagnated. There are many reasons that may have caused the decrease in registration. Your association may need to spend some time reflecting and reviewing to understand what specifically may have caused the insufficient or lack of uptake.
Tips for Starting an Association (and Attracting Members)
You could fill a telephone book sized manual on how best to found and position a fledgling association, chamber, society, council, foundation or what have you. This is not that. However, it is a quick hit of key tips and tricks to keep in mind when you are attempting to build a community.
Clarify Your Strategic Direction with an AMS
Clarifying your strategic direction to your membership depends greatly on the quality and frequency of communication between administrators (or association representatives) and members. There is no better way to stimulate conversation and engagement within your association than to create a definable and easily accessible community (preferably online). Implementing a comprehensive association management system will allow you to establish and grow your community.
Your AMS Can Be Cumbersome Without Support
The provider of your AMS should be part of the package. That is, once the association management software is implemented, your provider should be available as a safety net. If your provider isn’t filling you with confidence that they won’t cut and run, you may want to consider other options.