From everyone at Guild, we wish you and your loved ones the happiest of Thanksgivings. As the temperature drops, the leaves turn and fall, cozier times settle in and the holiday season kicks off, it’s customary to take some time to reflect on the things we are thankful for. We hope this Thanksgiving finds you and yours with a wealth of things to bid appreciation toward.
Articles tagged with: Association
Events are an awesome and fun way to strengthen your association’s community. Putting faces to names allows members to feel much more connected to association representatives as well as other members. However, if the registration process for attending the event is convoluted for prospective attendees, I can all but guarantee that your attendance will not be at the level you would prefer.
With the right association management system, your organization has the ability to create an incredible online community for your industry or business sector. An AMS establishes a virtual location where people of like professional backgrounds and interests can come to interact and consume a variety of resources.
Your association management system can provide members with value in different forms. The sky is the limit on the type of resources you are able to house on your AMS. Educational content may be among some of the best resources you can make available to your members. Whether it is plain text or video content, e-learning can be extremely beneficial to those who make up your online community.
One of the greatest features of a comprehensive AMS, is its ability to put administrators in the driver’s seat of their membership. As your association grows, the number of members can become too much for administrators to manage in a meaningful way. Or, at the very least, they may not be able to manage members efficiently.
There’s no doubt – a comprehensive and customized membership management system is one of, if not the most empowering and substantial tools your association can employ. It’s undeniable how much ease an AMS can introduce into your association (both for administrators and members). However, powerful though it may be, your association management system will not be optimized if your membership isn’t continually growing. And, in order for it to grow, prospective members need to be able to find your community. So, how best to draw in those potential additions to your association?
Keeping existing members and drawing in new ones is very important in maintaining a healthy and thriving association community. You’ll need to routinely provide current members with valuable content and resources, while connecting with prospective members to endear your association’s value proposition to them. Managing these interactions can be confusing to track, cumbersome to action and time consuming. Not to mention, ineffective. That is, if they are being conducted manually.
3 Tips for Growing Your Membership
Every association’s goal is to continually grow their membership. At times, it may feel like growth has slowed down or stagnated. There are many reasons that may have caused the decrease in registration. Your association may need to spend some time reflecting and reviewing to understand what specifically may have caused the insufficient or lack of uptake.
Tips for Starting an Association (and Attracting Members)
You could fill a telephone book sized manual on how best to found and position a fledgling association, chamber, society, council, foundation or what have you. This is not that. However, it is a quick hit of key tips and tricks to keep in mind when you are attempting to build a community.
Your AMS Can Be Cumbersome Without Support
The provider of your AMS should be part of the package. That is, once the association management software is implemented, your provider should be available as a safety net. If your provider isn’t filling you with confidence that they won’t cut and run, you may want to consider other options.