From everyone at Guild, we wish you and your loved ones the happiest of Thanksgivings. As the temperature drops, the leaves turn and fall, cozier times settle in and the holiday season kicks off, it’s customary to take some time to reflect on the things we are thankful for. We hope this Thanksgiving finds you and yours with a wealth of things to bid appreciation toward.
Articles tagged with: Community
There are only so many in-person events your association can plan, manage and host in a calendar year. Conferences, meet-and-greets, lunch-and-learns, seminars, annual general meetings and all the other kinds of meet-ups your association can facilitate are not just initiatives that can be thrown together. They take considerable time and effort to be executed in a meaningful way.
If you want your association to be sustainable and to continually grow (and, it goes without saying, you do), you need to make your collective a community. Professional associations that build an identity, as opposed to becoming a paper tiger, will be propelled by their membership instead of being weighed down by it.
Keeping existing members and drawing in new ones is very important in maintaining a healthy and thriving association community. You’ll need to routinely provide current members with valuable content and resources, while connecting with prospective members to endear your association’s value proposition to them. Managing these interactions can be confusing to track, cumbersome to action and time consuming. Not to mention, ineffective. That is, if they are being conducted manually.