Building a community through orchestration of an association is a great thing. Bringing people of similar interests and like backgrounds together provides a great benefit to them and can only support the improvement of the particular industry sector your association is meant to service. The next step is figuring out a method to positively influence your target market, because after all, we don’t start an association just to occupy space. We start an association with the intention to have a positive impact on a particular professional community.
Fortunately, if you have a healthy membership, your association is already in a prime position to take meaningful steps toward positively influencing your target audience. The community you’ve built is a treasure trove of information to draw from. The insight is just sitting there – waiting to be mined. So, how?
The first step is ensuring your association implements a comprehensive AMS solution. The best way to pull and analyze information from your membership is an AMS. All of their interactions, communications, feedback and activity is centralized in one place – so it is much easier to gather up and evaluate. What’s more, you can directly survey or poll your membership (or portions of your membership) to delve into their consensus on what the direction of the association and their industry as a whole should be.
An effective member management software will allow your association’s administrators to develop and initiate customized canvassing of their membership. This is an extremely powerful tool for involving your association’s knowledgebase (its members) and empowering administrators and association executives to make informed and strategic decisions.
The following represent some types of canvassing your association can accomplish through an AMS. By using these sampling techniques, your association will be able to paint the most comprehensive picture supported by information extracted directly from the source.
An added advantage of having a canvassing tool built into your AMS is that your association will be able to evaluate engagement from the membership, based on the level of participation in the survey or poll.
You need to be able to connect with your membership on a meaningful level and members need to know that their feedback is wanted and means something. AMS canvassing tools will allow your association to know your members’ views on a multitude of topics – thereby acquainting you all the better with your community.