There are only so many in-person events your association can plan, manage and host in a calendar year. Conferences, meet-and-greets, lunch-and-learns, seminars, annual general meetings and all the other kinds of meet-ups your association can facilitate are not just initiatives that can be thrown together. They take considerable time and effort to be executed in a meaningful way.
Articles in Category: Value
As a college or university registrar or administrator, there is no greater resource than alumni. By virtue of their achieving a degree from your institution they are representatives of your culture. What’s more, they are familiar with your brand identity. So, as graduates disperse into the various industries they will form careers within, they are carrying your message with them (sometimes more, sometimes less). Your graduates are essentially your most cost-effective marketing team. If you’re not harnessing the benefit they can provide to your institution, you’re seriously missing out.
Despite your best efforts, sometimes things just don’t work out with the AMS provider you’ve chosen. For whatever reason, their member management solution just isn’t cutting it or allowing your association to realize its goals. Fortunately, there’s no shortage of AMS providers. Somewhere out there is the right solution and provider for you – that will make your efforts more efficient and simpler.
This is an important question and one that you may want to think about posing when interviewing prospective AMS providers. There are many motivations you will most likely have for making the decision to invest in an association management system, but the reasons that govern them all is to improve your efficiency and make life easier. So, the solution you choose has to accomplish these initiatives or, the reality is, it will only serve as deadweight.
When you invest in and implement an association management system, you absolutely should expect to be able to live inside that system indefinitely – or, at the very least, for a long, long time. However, as justified as you are in feeling that you are entitled to a solution that solves your current needs and grows with you, that is not always how it turns out. Despite the time you spent researching a solution that fits and the effort put in to transition to the system, sometimes it just doesn’t work out.
Your association management system can provide members with value in different forms. The sky is the limit on the type of resources you are able to house on your AMS. Educational content may be among some of the best resources you can make available to your members. Whether it is plain text or video content, e-learning can be extremely beneficial to those who make up your online community.
There’s no doubt – a comprehensive and customized membership management system is one of, if not the most empowering and substantial tools your association can employ. It’s undeniable how much ease an AMS can introduce into your association (both for administrators and members). However, powerful though it may be, your association management system will not be optimized if your membership isn’t continually growing. And, in order for it to grow, prospective members need to be able to find your community. So, how best to draw in those potential additions to your association?