One of the greatest features of a comprehensive AMS, is its ability to put administrators in the driver’s seat of their membership. As your association grows, the number of members can become too much for administrators to manage in a meaningful way. Or, at the very least, they may not be able to manage members efficiently.
Articles in Category: Why an AMS
Keeping existing members and drawing in new ones is very important in maintaining a healthy and thriving association community. You’ll need to routinely provide current members with valuable content and resources, while connecting with prospective members to endear your association’s value proposition to them. Managing these interactions can be confusing to track, cumbersome to action and time consuming. Not to mention, ineffective. That is, if they are being conducted manually.
Providing Educational Value Through Your AMS
Your AMS can’t be a universal solution for your membership. It cannot be their be-all end-all – nothing can. Sometimes, members will have to go somewhere else to find answers to their questions. However, your association management system can address many of your members’ needs. Whatever you can keep your members in the AMS ecosystem for (instead of going elsewhere), you certainly should. The stickier you can make your membership management software, the greater the buy-in from members. The more needs your association can service, the more positive the perception of your value proposition. Members will feel that their dues are going a long way.
Connect All of Your Programs with Your Association Data
To run our organizations, we need to implement a bevy of solutions. Unfortunately, when it comes to process software, there is no “one size fits all” or “one-stop shop”. To add insult to injury, associations can have a large amount of data and information coming into their association management system – all of it needing to be divvied into the proper standalone software to be processed in a variety of ways (whether it be for accounting, operations, or resource management purposes).
Allow members to self-service their own profile
The administration of an association is no small task. Doing it well requires diligence, commitment, patience and sharply focused attention to detail. However, even with a hall of fame roster of administrators, as your membership grows, even they will become overwhelmed by the incredible volume of effort required to effectively service members.
Easy Member Interactions with an AMS
Nothing is more important to the health of an association than an open line of communication between administrators and members (and vice versa). Your association needs to reduce the barriers to application, provide value, orchestrate meaningful initiatives and events, and implement an AMS that provides a great user experience. However, while these efforts are absolutely imperative, they will all be for not if they are not supported by thorough and ongoing communication.
House Association Content and Resources with an AMS
An AMS is the best platform for inventorying content and resources specific to your association. Through a member management system, both administrators and members can easily upload manuals, practices, policies, schematics, or any type of documentation resource. Once on the system, they can then be accessed, downloaded, shared and / or referenced with just a couple of clicks.
Easily Facilitate Association Events with Member Management Software
Build an online community for your association membership via an AMS is critical to the success of your organization. We can’t always get association members together in person. So, building an identity for your association online that members feel a connection to is required. However, every so often, your association will get the opportunity to offer an in-person event to its membership. These events are critical opportunities to create deeper more significant relationships with members and to stimulate further buy-in to the association. These moments must be seized to ensure the continual growth and well-being of the association.
Track Members’ Professional Development Via Your AMS
Knowing your members’ credentials at a moment’s notice can be extremely advantageous from an association’s perspective. It goes without saying that association administrators must understand a prospective member’s competencies and expertise, to evaluate whether they meet prerequisites for acceptance into the association (should your organization have acceptance criteria in place). However, to continue strengthening a member’s relationship with the association (so they see the value in maintaining their membership), administrators need to be able to follow their professional development progress. With a membership management system, your association can stay up to date on each member’s training and certifications.
No More Cheques in the Mail with an AMS
Nothing seems more archaic in the business world than unnecessary paper processes. This digital age is not something new. It wasn’t just yesterday that almost every paper process could be replaced and made more efficient with computer software or online.