We hear this term quite often – “out of the box” solution. It sounds extremely appealing and convenient. To have something handed over, without any up front tinkering, and work from “go” just as you need it to sounds awesome. While it is undeniably tempting from a hypothetical standpoint, you shouldn’t plan for success in hypotheticals. What you really want is to command as much control over what you’re investing in – so you get exactly what you need. It’s not realistic to expect that your pain points will be solved by a system that has not been influenced by your association’s input. A standardized solution designed to be general won’t cut it. You need specificity to empower your success and support the way your association does things.
Articles in Category: Features
One of the most important initiatives your association can take on is the annual (or bi-annual) event or conference. The events your association hosts are an incredible opportunity to impress upon attendees the value that can be garnered by claiming membership to your community.
Nothing ever stays the same. Things change because that’s the only way they can be improve. Progress demands change. With anything, as we identify issues, we fix them – as new technology becomes available, we implement it. Staying the same would require us to allow issues to continue and to ignore technological advances. That’s obviously not going to happen – nor should it.
Your association has a strong presence on the applicable social media platforms, you’re frequently drawing the right people to your website, the content you are presenting is concise and accurate, and everything you are doing is positively convincing prospects that they want to become full-fledged, card-carrying members. However, despite all of the things you are doing right to convert, something is tripping people up at the eleventh hour. This stumbling block could be the way your association requires interested parties to pay registration fees. If the payment process is too restrictive or unduly clunky and confusing, the prospect can be scared off. Once that happens, there can be no redemption. This final step to membership (signing up) must almost happen unconsciously or the prospect will be lost for good.
Events are an awesome and fun way to strengthen your association’s community. Putting faces to names allows members to feel much more connected to association representatives as well as other members. However, if the registration process for attending the event is convoluted for prospective attendees, I can all but guarantee that your attendance will not be at the level you would prefer.